CV (Curriculum Vitae) / Résumé

Management Career – 1995 to 2007

May 2006 to present

Pro Stream Sports Marketing Agency Business Development Director (3 days a week)

Children First Consultancy Director (2 days a week)

This Agency and consultancy is based in Durham and Warminster where I head up a team of three executives with a turnover of £2.75 million.

Main clients include RFU, RFL, Premier Rugby, PFI providers and several professional sports clubs.

Other clients have included DC Leisure, MEND, Bourne Leisure, Wiltshire County Sports Partnership, Matt Fiddes, Fit for Sport, Barracuda, Total Fitness, PMB Holdings, Cheshire County Council, Fitness First, Marriott, Pellikaan, Kidsports, Esporta, Equion, and Cognita Schools.

Case studies

· RFU/RFL – Sales and Marketing consultancy regarding community outreach and training programmes
· Imagine Sport – communication and branding campaign for this sports e commerce network
· DC Leisure – strategic consultancy regarding their family services growth and new product development
· MEND – commercial and brand development linked to MEND Lite
· Bourne Leisure – Sports Events feasibility and marketing review of in house training programmes
· Planet Sport – advised on merger with Team Elite
· Fit for Sport – strategic review of current business model and re-launch of Fitter Kids
· Sports Xtra – new franchise and marketing strategy
· Matt Fiddes Martial Arts – Sales review and strategic advice regarding 2009 float
· Bishopstrow International College – development of £3.2m Outdoor Activity Centre
· Athis Projects – feasibility assistance regarding £8m leisure facilities of several private schools in the UK
· Barracuda – strategic marketing advice regarding owners 2008 exit
· Total Fitness – due diligence on sports participation operators in health club sector

Key responsibilities: overseeing all key accounts with budget analysis of sales and marketing products and strategies. With a wide range of clients the agency is positioned as a market leader in developing sales and marketing, staff training templates and business development opportunities in this competitive market. This expertise is based on the four founders of the agency where a cross selling strategy has enabled the company to expand into non professional sport areas such as health and fitness, leisure and education.

September 2001 to May 2005 Children First Managing Director

Children First was set up to consult, design and operate extensive family and children’s only facilities and programmes through Government policies within:

· ‘Building Schools for the Future’ programme
· Academies and PESSCL programme
· Extended School and Multi Sports Hub model – best practise
· LEA PFI and PPP schools transformation process
· Outdoor Education organisations

Children First is part of various consortiums regarding the above areas with a specialism in Extended Schools, Workforce reform, Children’s Centres, Wraparound Childcare, Sports Participation, International Language School Outdoor Activity Centres and Physical Education/Swimming curricular projects.

Reporting to the Chairman, I have extensive experience in the school and leisure PFI process, Children First is the market leader in bid solutions for the area of Extended Schools. Management is still involved with several BSF schemes and several developing Academies throughout the UK.

Key Responsibilities: strategic consultancy with public and private sector partners, facility management selection and contracts, extended school delivery packages, integrated community funding solutions, procurement and tender policy, site bids, capital projects feasibility and external funding reviews.

Sports development partnerships with a number of Sports Colleges, Local Authorities, strategic liaison with Sport England, PMP Consultancy, Skills Active and Capita regarding health and fitness offering, sports programmes and sustainable commercial models.

I exited in 2006 through a trade sale and merged with Pro Stream Marketing, a specialist Sports Marketing Agency in the Professional Sports Club, Leisure and Education sectors.

April 1999 to July 2001 Next Generation Clubs Consultant, Regional Manager and Group Family Services Director

Founded and implemented Group family strategy which was linked to a:

· Sales and Marketing role at the £13 million Next Generation Club, Edinburgh
· General Manager role of pre opening £9 million Next Generation Club, Chorley, York and Dudley

Key Responsibilities: Project and General management of new build £9 million Rackets and leisure facility in Chorley, Lancashire (including arbitration case with Wilmott Dixon), recruitment of 100 facility staff, oversaw sales and marketing campaign, business development regarding innovative membership partnerships, health and safety responsibility, group youth and sports development policy regarding family membership offering, development of outdoor education programmes in various youth sports, sports competition delivery programme, co-ordination of group school programmes, co-ordination of group brand partnerships and procurement regarding 5,000 sq ft day nurseries.

July 1995 to July 1999 Sportscare Founder/Managing Director

I set Sportscare up as a start up and merged its trade with childcare group Kids Unlimited with resulting sales of £500,000. The company ran a mixture of residential Summer camps, outsourced Local Authority Sports Development units, Holiday camps and Afterschool clubs, Special needs programmes and educational curricular projects linked to the first Sports College programme at Lostock High School, Manchester.

Business development of group strategy and leisure facility operation with several local authorities, Whitbread, Midlands Bank, Mark Warner, Boots and The Body Shop.

Kids Unlimited sold the operation in 1999 with my successful exit.

Key Responsibilities: Contract development, staff management and training, school leisure facility management, early years training, lottery bids, holiday company kids club development, schools competition joint ventures with local authorities, nursery childcare places strategy to social inclusion and community plans, client sports development programmes and local authority outsourced playschemes and sports development assessments.

Teaching Career – 1988 to 1995

1993 to 1995 Liverpool College, Liverpool Physical Education teacher with Science as a second subject

1991 to 1992 Douai School, Berkshire: Joint Head of Rugby, Physical Education with Geography as second subject
(School closure)

1990 to 1991 Nairobi Academy, Kenya: Head of Hockey and Physical Education

1988 to 1990 London Oratory School, Fulham, London: Physical Education with Biology as second subject; Head of Tennis and Secretary of ILEA Tennis Association

Employment History

Education