• Provided high-level strategy to help launch a £2.8m B2C e-commerce portal for Towergate, Europe's largest privately-owned insurance intermediary; developed and executed content strategies that established brand equity and strengthened the connection with consumers; conducted gap audit, benchmarking, competitive analysis.
• Worked with cross-functional teams to determine the best concepts, content and information architecture for each vertical, and served as the content expert on these teams.
• Developed content strategies for creating online brand presence; facilitate integration of tone, style and content to meet the portal's branding and business goals; used search engine optimisation best practices to write page Meta titles and descriptions while maintaining accurate keyword density.
• Wrote, commissioned, maintained and edited compelling, product-specific content across five verticals, as well as industry news content; liaised with Legal, Compliance and stakeholders; enhanced landing page usability and preserved site consistency;
• Wrote and edited persuasive copy for direct mail, online communications, technical documents, data sheets, print ads, websites, banner advertising, brochures, exhibition materials, Google Adwords PPC campaigns, B2C initiatives, affiliate and affinity partners and other marketing and SEM materials; provided graphic design and copywriting services.
• Wrote comments, analyses and original press releases on the economy, property markets, mortgage sector etc in collaboration with the portal's PR advisers to establish brand equity, resulting in media coverage in all major national, regional and trade media (e.g. FT, Times, Telegraph, Property Week, Reuters).
• Managed and developed the portal's presence on social media (Facebook, Twitter etc).

• Developed and executed content strategy for two new business portals run by Atalink, part of Sir Bob Geldof's media empire Ten Alps plc.
• Director of Finance Online covers accounting, legal, management, HR, environment, supply chain management, strategic finance, IT, tax, travel and more.
• SME Web is for owner/manager of small to mid-size firms and covers management, HR, legal, sales and marketing, technology, fleet and transport, business continuity, finance and more.
• Created concise, consumer-centred content that supported and enhanced the sites' brand profile, conducted gap analysis on existing content; created defined vocabularies and taxonomies
• Developed, researched, wrote, edited and commissioned more than 250 feature articles, blogs, email newsletters, breaking news, FTSE250 profiles and special reports; liaised with stakeholders and third party content providers in financial services, PR, HR, legal and more; all content was included on Google News, NewsNow and other news aggregator sites.
• Helped define and manage online content strategy to support business goals; led content strategy initiatives on comprehensive website development.

• Spearheaded team of 10 full-time and freelance staff for the launch and development of a content-rich, interactive (Web 2.0) e-commerce and community portal for PAs, secretaries and office managers.
• DeskDemon is today UK and US market leader in the highly competitive secretarial media sector with over 400,000 visitors a month and 30+ page views per session; blue chip advertising client list includes Microsoft, O2, BA, BT, HP and Virgin.
• Outlined, researched, planned and developed creative solutions for multi-million pound portal and micro-sites; content covers HR, office management, legal, environment, travel, IT, finance, project management, corporate events, languages, international etiquette and more.
• Wrote feature articles, news, speeches, direct marketing materials, email newsletters (ABC audited distribution 70,000, January 2008) etc; developed multimedia materials and digital media.
• Developed and managed promotional activities and events; negotiated strategic partnerships and sponsorships with InterContinental Hotels, Café de Paris and the Institute of Directors' Director Magazine; managed advisory board and industry stakeholders.