Identified and developed Luxury Brands (products/services) business prospects pipelines; to secure sponsorships,
co-branding and advertising revenues – and further identify additional ‘monetizing’ opportunities - for the online.TV business model. Formulated sales and marketing assets - to initiate strategic partnerships and business case developments. Involved in Website Design with allocated Web design Agency. Planned International clients meetings-events and presentations -daily liaison with International stakeholders and project team members. Provided impromptu ‘project-based’ market research correlating to Luxury sectors market drivers and their potential revenue generators.


 Planned prospects development strategy and leads generation for the luxury market arenas pin pointing Media buyer - co-branding and Sponsorship objectives. Compiled international ‘Luxury Markets’ trends and player Research and ‘new emergent-sectors’ market analysis.
 Responsible for building and maintaining pro-active relationships with stakeholders and client prospects and identifying ‘un-charted’ opportunities as part of the ‘monetizing’ business model building process.
 Sourced ‘luxury-centric’ digital-media-content/affiliates - provided website concept input - in collaboration with Web-Designer. Expertly crafted marcom support materials (print/digital) and identified targeted 'content applications’ channels.

Experienced in affiliate programs management, from client briefing, to planning, network selection, reporting and integrating affiliate marketing within the digital media and marketing mix. Secured a network of German affiliates (Agencies and Brands).

Developed Licensing business model - managed multi-channel I.P Licensing programs (Art/Digital Licensing) . Sourced and developed Licensor prospects program – EU Retailers and S.E Asian manufacturers.

 Produced market research data - centered on ‘Brand Licensing innovations’ foreseeing future market developments and retailers propositions channels. Signed exclusive Artist Rights (Adevor - Poretti) - charted
multi-channels Licensing programs and initiated Licensing Programs agreements with Publishers – FMCG manufactures and Digital content aggregators.
 Hands-on planning of multiple-channel I.P licensing programs - simultaneously devised compelling marketing and Licensee presentations materials.
 Negotiated Royalty revenue proposals and Licensing programs with - Publisher-Rizzoli/Italy Digital Imagery Licensing - aggregator’s contracts - Orange Telecom/Germany- ZamZap Mobile content publishers/US etc.

Orchestrated and oversaw all stages of branding campaigns ‘development lifecycle’s - across a matrix of internal-external stakeholders/partners - meeting clients ‘business communication and branding strategy’ objectives - Contributed to Luxury Accounts (LVMH) innovative branding touch-point projects - coordinated and pitched client-presentations – adhering to Branding roadmap visions.

 Organized and coordinated the demands of multiple stakeholders during Sephora’s North American retail expansion. Held full responsibility for the dissemination of Branding messaged
and campaigns supporting materials. (Corporate/Retail outlets), organize consumer research studies,
 Account management and business relationships engagement with key accounts (LVMH Brands & Sephora - FNAC (PPR Brand) interfacing with EMEA third party clients and US offices. Supported complex brand identity projects, and contributed to the growth of above accounts with incisive cross-sales strategies - repeatedly secured clients approval for additional business.
 Provided inter-Agency meetings with pitch presentation materials. Assignments to oversee/review content contributions to Internal (Intranets) and external global communications platforms (Sephora LVMH Account)

External and internal customer champion - coordinated complex campaign sales and executions throughout EMEA client’s customer base. Implemented campaign strategies across Lagerdère integrated Media portfolios (digital/print). Held full accountability for client relationship management and recurring incremental cross-sales returns. Responsible for developing innovative campaign proposals –copy and presentations methods.

 Generated business building ideas to leverage Lagardere’s cross-media solutions and challenged incremental advertising targets - servicing Brand advertisers and Media Agencies.
 Formulated ‘campaign project briefs’ for creative’s and timely Client-Reports up-dates.
 Planned and organized Corporate publishing Events - Media Trade-Fairs participations.
Managed the operational Event support system - collaterals/materials and the marketing team.