I currently freelance on a number of digital projects for a range of clients:

Switch Concepts
• Working on delivering campaign over both B2B and B2C.
• Conception, research and creation of a customer focussed, unique online marketplace for blue chip clients and social businesses.
• Segmentation of network to deliver highly specific strategies to clients across multiple industries.
• Over 5 million impressions delivered to over 20 websites for 67 organisations each month.
• SMART campaign planning and evaluation for clients including creative consultation and analytics to ensure ongoing optimisation of campaigns.
• PR campaign to major digital agencies to ensure Switch Concepts are at the forefront of their plans for appropriate clients.

Alamo Energy, Liberty Energy and American Eagle
• Project director of integrated offline/online brand strategy to deliver over $6mil worth of private investment over 6 months.
• Devising and directing integrated marketing strategy over traditional and online.
• Directing procurement and coordination of design, web development, email strategy and PR strategy; ensuring all facets meet deadlines and key performance indicators.
• Management and delivery of all branded materials

I currently lead the marketing strategy, implementation and commercial propositions for three core clients (below). I report to Society Media’s directors on a monthly basis on the performance of all campaigns running under my stewardship.

Society Media works is a communications agency working with ethical businesses, third sector organisations, social enterprises and statutory organisations.

Main duties and achievements:
• Campaign planning and delivery for re-brand and re-launch of Social Enterprise magazine including creating brand, acquisition and retention strategies over traditional and digital channels
• Segmentation of entire social business market to allow niche targeting tactics
• Launch of Social Enterprise Live:
o SEO –300% increase in search engine traffic from over 6000 keywords
o Conversion optimisation – customer journey tracking and optimisation
o PPC – planning of keywords, creative and landing page strategy
o Social media – setting up of RSS feeds and online forum for UGC
o Email – use of ESP Pure360 to create, send, analyse and optimise e-mail strategy and campaigns including our weekly LIVEWIRE e-newsletter

• Planning and implementing marketing strategy for the annual Good Deals conference including microsite design, content management and e-commerce.
o Media planning – research and media buying within trade press and online
o Creative briefing – working with designers to create eye-catching, targeted campaigns.
o Analytics – Use of Google Analytics to setup goals and track customer journeys in order to optimise lead conversion

• Leading the launch and ongoing marketing campaign for RBS SE100 Index for social businesses.
o Web design and information architecture strategy
o Planning and implementation to drive high quality visitors with high propensity to convert
o Data management, analysis and optimisation

Main duties and achievements:

• Implementing a $1.5m multi-channel marketing campaign to attract new investment (acquiring $10m investment)
• Implementing a segmented CRM programme and e-mail marketing strategy for both lead generation and investor communications. Segmentation was based on investment size, institution type and geographical data.
• Project management of launch (including briefing development) and on-going content management of corporate website.

Third Sector is Great Britain’s market leading publication for the not-for-profit sector. I managed a team of 5.

Main duties and achievements:

• Responsible for setting, forecasting and meeting budgets over all revenue streams
• Devising and implementing sales and marketing strategies over the entire brand
• Launch and corporate sponsorship of www.thirdsector.co.uk
• Marketing, extending and enhancing the profile and brand of Third Sector
• Key client account management and communications
• Production of Third Sector promotional material
• Continual market analysis with strategic product launches to match
• Strong understanding of the voluntary sector and its needs