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HomeCRM Programme Manager
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Freelance CRM Programme Manager Upminster, Essex, UK

A marketing professional who specialises in a databased approach to CRM. PRINCE II practitioner, Postgraduate Diploma in Marketing, Change Management practitioner, MA in Business Management Practice.

Rating:Unrated (New)
Hourly Rate / Cost:£73.53 per hour (ex. VAT)
Daily Rate / Cost:£588.24 per day (ex. VAT)
Available From:Now
Candidate ID:340945

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[ Top | CV | Skills ]

CV (Curriculum Vitae) / Résumé

Expertise in the development and implementation of Modelling, Campaign Management, Channel Deployment and Marketing effectiveness to support a databased approach to B2C CRM. Have successfully implemented Campaign Management solutions in several countries to maximise customer retention and cross sell revenues. Equally capable of speaking to CXO level as with local 'hands on' personnel. Programmes delivered:-
Customer needs based segmentation
Campaign Management(batch) (including technology, people, processes and data) solutions
Campaign Management(real-time) (including technology, people, processes and data)
Measurement and Evaluation (Campaign Reporting including creation of customer contact and response histories)
Channel Enhancement (developing new channels for marketing comms)
Delivering loyalty & retention capabilities
Development and implementation of Group/Country Senior Management dashboards
Optimising the sales acquisition cost and sales retention costs across all Group countries

[ Top | CV | Skills ]

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