Printer friendly ]Freelance CRM Programme Manager Upminster, Essex, UK
A marketing professional who specialises in a databased approach to CRM. PRINCE II practitioner, Postgraduate Diploma in Marketing, Change Management practitioner, MA in Business Management Practice.
| Rating: | Unrated (New) |
| Hourly Rate / Cost: | £73.53 per hour (ex. VAT) |
| Daily Rate / Cost: | £588.24 per day (ex. VAT) |
| Available From: | Now |
| Candidate ID: | 340945 |
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CV | 
SkillsCV (Curriculum Vitae) / Résumé
Expertise in the development and implementation of Modelling, Campaign Management, Channel Deployment and Marketing effectiveness to support a databased approach to B2C CRM. Have successfully implemented Campaign Management solutions in several countries to maximise customer retention and cross sell revenues. Equally capable of speaking to CXO level as with local 'hands on' personnel. Programmes delivered:-
Customer needs based segmentation
Campaign Management(batch) (including technology, people, processes and data) solutions
Campaign Management(real-time) (including technology, people, processes and data)
Measurement and Evaluation (Campaign Reporting including creation of customer contact and response histories)
Channel Enhancement (developing new channels for marketing comms)
Delivering loyalty & retention capabilities
Development and implementation of Group/Country Senior Management dashboards
Optimising the sales acquisition cost and sales retention costs across all Group countries
Categories & Freelance Skills
Management Consultancy
Categories
Skills
- Business Development (Business Consulting)
- Business Plan Creation (Marketing Consulting)
- Business Plan Creation (Business Consulting)
- Business Planning (Business Consulting)
- Communications Strategy (Marketing Consulting)
- Cost Reduction
- Database Marketing (Marketing Consulting)
- e-Business Development
- Feasibility Studies (Business Consulting)
- General Management (Business Consulting)
- Interim Marketing Director (Marketing Consulting)
- Interim Operations Director (Business Consulting)
- Large Company - UK
- Management Buy Out/In
- Marketing Management (Marketing Consulting)
- Marketing Strategy (Marketing Consulting)
- Operations Analysis (Business Consulting)
- Process Design
- Process Mapping
- Requirements Analysis (Business Consulting)
- Risk Analysis
- Sales Development (Marketing Consulting)
- Strategic Analysis (Business Consulting)
Marketing/Advertising/PR
Categories
Skills
- B2C
- Campaign Analysis (Campaign Management)
- Campaign Evaluation (Campaign Management)
- Campaign Implementation (Campaign Management)
- Database Segmentation
- Excel (Microsoft)
- Microsoft
- Outlook (Microsoft)
- PowerPoint (Microsoft)
- Presentation Delivery
- Presentation Preparation
- Strategy Development
- Word (Microsoft)
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