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Freelance Marketing/Communications London, Greater London, UK

I am confident and professional in my manner, communicating and engaging well at all levels. I am an excellent networker and incredibly hardworking.

Rating:Unrated (New)
Hourly Rate / Cost:£47.06 per hour (ex. VAT)
Daily Rate / Cost:£376.47 per day (ex. VAT)
Available From:Now
Candidate ID:344746
: Offers a discounted hourly rate to registered charities

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[ Top | CV | Skills ]

CV (Curriculum Vitae) / Résumé

I have an entrepreneurial sprit and am very forward thinking. Those who know me would say I am incredibly tenacious whilst being very resourceful in order to get the job done no matter what. I am a great motivator to those around me both as a manager and in a team environment. Anyone who has worked for or with me will tell you that I have a huge amount of initiative and great creative flair.

4 years ago I set up FM, a monthly music industry get together for anyone in the industry, whether looking to forge a career or those already well established in it. I also write a newsletter which started with 137 people on the mailing list and has grown through word of mouth to around 800. We meet on the First Monday of every month (apart from January and August) – hence the name. FM is a very relaxed get together and it’s totally free. The newsletter gets sent out about twice a month.

I am a huge fan of music with varied taste from indie, electro and punk to classical. I go to gigs and recordings for TV and radio shows. I love to cook and experiment a lot with food. I have travelled and lived abroad in Australia for two years with the Far East New York my two favourite destinations.

Core Skills

Leadership: Managing internal teams of staff as well as external suppliers and partners.
Innovation: The creation and development of new and innovative strategies and initiatives including guerrilla and non-conventional marketing.
Entrepreneurship; Writing and presenting business plans for internal and external audiences.
Strategic Planning: B to B and B to C strategy planning, comprehensive marketing communications programs.
Creative planning and execution: Creating, writing and implementing corporate communications including websites marketing material, and campaigns for product releases.
Sell-in: Creation and maintenance of excellent relationships with pier group, superiors and external people and organisations.
Brand Management: Brand and corporate identity development including workshops and corporate positioning, rigorous application of brand guidelines and brand values across business but also amongst partners and affiliates.
Financial Capability; Full budget planning and accountability.
Event management; Full event planning and management from 10 people to over 500 in the UK and internationally.
VIP Management; Artists liaison for celebrities and VIP’s.
Multi-tasking: Juggling many projects simultaneously and still consistently delivering to target and to budget.
Writing: a regular music industry newsletter to around 800 people.
Project Management: from inception to post project assessment, full capability to create, manage and successfully run projects across a range of disciplines.
Sponsorship and brand partnerships; Brands worked with include Smirnoff, Firetrap, Pussy Energy Drink, Uluvka, Red Stripe, Rubicon, IKON Footwear, Gibson Guitars, Korg, Casio

Employment History


Independent Music Marketing Consultant

UK Trade and Investment - Helping the government to co-ordinate all marketing activity for British Music Abroad at SXSW in Austin for 2011

MusicConnex – a new three day music conference and event for those wishing to build a career in the music industry independently by going the DIY route. I am bringing in commercial and strategic partners both UK and international.

(Oct 2009 to Nov 2010)

Company Director

This was a new business we set up to provide financial and expertise resource to unsigned and breaking acts. My role was to shape the business from an industry perspective and identify and pull in the relevant skill sets to provide the right services to artists.

Selected Achievements;
• Wrote a business plan to create the business from scratch including extensive research into similar propositions in the marketplace
• Developed the business from concept to reality with artists engaged on the program
• Helped to secure funding to set up the business from HNW’s
• Sourced partners and suppliers for the business across all disciplines including manufacturers, distributors, agents, PR’s, lawyers etc.

(Jul 2008 to Nov 2010)

Company Director

Moles is a well established live music venue operating for over 30 years with well known artists at the early stage of their careers. I was responsible for overseeing all marketing and promotion of the venue including the promoter, general manager and HR activities.

Selected Achievements;
• Helped to secure funding to buy the business from HNW’s including writing the business plan
• Developed a new brand for the venue changing the perception internally and externally that Moles was not a night club including new corporate identity
• Recruiting new staff who were better able to deliver the level of customer service and who understood the role of Moles as a live music venue
• Recruited a promoter who’s music policy was much more aligned with that of the business thereby increasing the venues profile and footfall
• Planned, built and opened a café serving food in the venue for the first time
• Brought in artists to record at the studio
• Press coverage locally and with the industry of the changing role of the venue.

(2005 to 2010)

Transmission Management

Managing two bands and also ran both bands’ independent record labels. I was responsible for all aspects of marketing, promotions and merchandising, event management, PR, street teamers, distribution, manufacture and production, advertising, artist liaison and partnerships with national and regional radio pluggers, TV pluggers, and agents.

I took the bands to Paris, Bucharest, Dubai, Monaco, New York, Austin and the bands played key industry events including SXSW, The Great Escape, Eurosonic, In the City, Liverpool Sound City. We released singles and albums and I secured independent funding for one band to make 2 albums.

(Jun 2009 to Dec 2009)

June 2009 – December 2009 (Also December 2008 2 week contract)
Events and Communications Manager – UK Music
To run all events at UK Music headed up by CEO Feargal Sharkey and Chairman Andy Heath MBE. Also co-ordinated all marketing communications with member organisations which included the BPI, AIM, MMF, MPA, MU, BASCA, PRS for Music, PPL and the MPG.

Selected Achievements;
• Organising and hosting a reception at No.10 Downing Street for the music industry and key politicians
• Organising debates at both the Labour and Conservative party conferences for the CEO with editors of New Statesmen and The Spectator and culture and shadow culture secretaries.
• Research and content gathering amongst key industry players for the creation of Liberating Creativity, the UK Music published document that for the first time outlines the music industry’s vision for the future.
• Launched the Creators Conference – an event bringing together the UK’s leading music creators to discuss issues affecting the future of the industry including copyright ownership. The event keynote was given by the Culture Secretary.

(Jan 2009 to Jun 2009)

Communications and Event Consultant

Handing the launch event of the Featured Artists Coalition which was a new venture set up by musicians for musicians. Liaising with a range of A list artists alongside emerging musicians, venue management, press liaison and artists liaison. Also part of the core team to research the goals of the MMF in the changing industry and formulate a plan for its future.

(2003 to 2005)

Co-Founder & Director of Communications

The Essential Essence

A new business I created with a business partner, The Essential Essence was a brand experience agency working in music, fashion and film. I was solely responsible for the music side of the business. I brought together commercial brands with events, sponsorship, PR and showcase opportunities.

(2003 to 2004)


Marketing and Public Relations

(2002 to 2003)

Co-Founder and Head of Marketing

Transmission Inc.

Transmission worked with clients in sport, film, fashion and general entertainment and lifestyle. Looking after all aspects of sales and marketing, I sought out new business opportunities, compiled proposals, researched and pitched for sponsorship funds and managed accounts including negotiating contracts and supporting the clients throughout their sponsorship deal. This included PR, event management and marketing implementation. Transmission Inc then became The Essential Essence.

(1995 to 1996)

Product Marketing Manager



( 1997 to 1998)

Martran College

CAM Certificate, CAM (PR) Diploma

( 1988 to 1991)

London Guildhall University

BA (Hons) Communications Studies 2:1

Employment Continued

1997 – 1999 – Marketing Manager InCity (SME IT company)
1999 – 2002 – Account Director – Anderson Soames (Financial PR Company)

I worked in the City for 7 years where I ran marketing departments for small IT companies which sold products to financial organisations. I headed up marketing teams setting strategy, planning and implementing campaigns, handling all PR, events and all relationships with strategic business partners. I spent 2 years at Reuters as a product marketing manager for the UK as well as heading up an account team at Anderson Soames where I ran the Thomson Financial PR account.

[ Top | CV | Skills ]

Categories & Freelance Skills

Catering & Hospitality






Media & Creative



Sales/Account Management



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